The first installment of the pharmacy companys perceptions of perfection series featured 18 photoshopped images of the same woman to illustrate what the ideal female body type around the world looks like. Before you start saying how this is completely unfair and ridiculous that they are being subject to unfair standards if you look at a more conprehensive dietry book authorised by the asian government as opposed to western internet knowledge this is actually an acceptable bmi.
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What is the ideal body in korea. The idea of a perfect woman in south korea is defined by flawless white skin a pointed nose a small face and large eyes. But thats not all. Men tend to go for a more stronger and masculine jawline women tend to go for a thinner v shaped jawline. The three body height ranges in korean boys with descriptive titles from r regular t tall and s small shown in figure 5 and the 50th percentile of korean youth with different body silhouettes shown in figure 6 are as large as europeans in height. Each image is photoshopped to represent a specific countrys ideal body type manipulated by a graphic designer from that country. Let me first discuss some general korean beauty standards.
Idols now have the ideal body shape in korea and shows what a beautiful person should look like. Considering that the average woman in korea is 162cm that would suggest that their ideal weight would be 47kg and their bmi would be 179. The most common beauty standard that you guys mustve heard is having fair skin v shape jaw line and big eyes. Idols with thin or strong jaw lines are done by diet and exercise. Beauty standards for the eyes include aegyo sal which is a term used in korea referring to the small fatty deposits underneath the eyes that are said to give a person a more youthful appearance. In order to highlight a womans perception of her cultures beauty standards superdrug asked the four male designers to photoshop the image based on messages women in their countries receive about what an ideal body should look like.
But the most important thing is the shape of the face it should resemble a heart with a narrow chin and should get wider at the top. Korean beauty standards prioritize a slim figure small face v shaped jaw small lips pale skin straight eyebrows flawless skin and larger eyes. In fact many people have even referred to the standard of beauty in korea as unrealistic as the ideal height of 162 cm approximately 5 feet and 4 inches and weight of 42 kg about 93 pounds is considered quite underweight and possibly dangerously unhealthy.